"I'm building the kind of company I'd want to work at if I were starting over. One that doesn't waste a founder's hours on operational drag."
The path
Armin Keshani is a French-Iranian entrepreneur based in Paris. He spent his early career between France and Iran, working at the intersection of luxury media, hospitality, and technology. In 2024 he founded CerfLand, a French luxury media agency. By 2026 he had assembled a portfolio of five brands and the operating layer that connects them — the foundation of what would become Kiyasha Group.
The angle
His view of business is unusually triangulated. He thinks about brands the way Bocconi teaches luxury management — codes, scarcity, narrative. He thinks about strategy and operations the way Wharton teaches them — frameworks, financial discipline, customer obsession. And he thinks about execution the way Google and Oxford teach modern AI — with a deep respect for what machines can and can't do, and a careful hand on governance.
Why Kiyasha
The name comes from Persian: kia meaning king or royal, sha echoing joy. A house of brands, but with a Persian heart and a Parisian address. Armin's role is not to be the loudest voice. It's to be the architect — designing the systems, hiring the agents, holding the standards — and to step in personally only where the leverage is highest.
Training & certifications
| Programme | Institution | Year |
|---|---|---|
| AI Foundations for Business Professionals | University of Oxford — Saïd Business School | 2026 |
| AI For Business | The Wharton School, University of Pennsylvania | 2026 |
| Business Foundations | The Wharton School, University of Pennsylvania | 2026 |
| Management of Fashion and Luxury Companies | Università Bocconi — SDA | 2026 |
| Google AI Professional Certificate | 2026 | |
| Google Digital Marketing & E-commerce | 2026 | |
| AWS Generative AI and AI Agents with Bedrock | Amazon Web Services | 2026 |